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<strong>The Personal Touch</strong>

The Personal Touch

Working with our team, you won’t be subjected to the kind of automated service offered by many of the big, impersonal firms. When you reach out to us, you’ll always speak directly to a knowledgeable professional who is ready to guide you and take care of your needs.

Abby King

Branch Operations Assistant

Abby joined our team in May 2023

Abby has over 20 years of experience in exceptional customer service and administrative support.

Born and raised in Montgomery County, Maryland. Abby moved to the Eastern Panhandle of WV in March of 2020. She has two sons, Brian and Gabriel, who keep her motivated to be their prime example of unconditional love. What she adores more than anything is her grand fur baby, Bubs. During Abby’s free time she loves spending it with her sisters, Dani and Lauren in a “Country State of Mind”. Abby enjoys classic country music, crafting, reality TV, and RomCom movies.

Danielle Hill

Wealth Advisor/Operations Manager



Danielle joined Financial Seasons Group in 2011 as the office manager. She worked her way up to becoming a Wealth Advisor and the Operations Manager in 2023. Danielle currently holds the Series 7, Series 63, and Series 65 securities registrations with LPL Financial. She is actively working to build her designations. Danielle is passionately using her 20+ years of industry experience to help you plan for and live the life that is most meaningful to you.

In her free time, Danielle enjoys spending time with her husband, Nick, and their four dogs Zorra, Lily, Scrappy, and Ace. She also enjoys trying new workout programs, is an avid reader, and loves to spend time at the beach whenever she can.

Growing up in poverty and an abusive home, Danielle beat the statistics. With her drive and determination, she has worked very hard to fulfill her wildest dreams of becoming a strong, successful woman. Her goal is to become a voice of encouragement and to be an advocate for anyone who finds themselves in a similar situation.

Natalie Lapp

Client Service Representative



Natalie joined our team in March 2015 and enjoys working alongside clients to help service their accounts and provide a positive experience. Natalie was born in California and raised in Mississippi before making her way to Virginia. She graduated from the University of Southern Mississippi in 2010 with a degree in anthropology and a minor in forensic science.

Natalie loves living in the Shenandoah Valley where she resides in the Woodstock community with her husband, Ryan, and their two pups! Natalie enjoys hiking and spending time in the outdoors and when she has free time, she enjoys reading and blogging about her adventures. She also loves Washington Nationals baseball and traveling - so far, she has made it to 42 of the 50 states and can count England, Scotland, Italy, Germany, Austria, and Canada as stops on her quest to see the world.

William Creveling, CFP®, CRPC®

President and Founder



For more than 39 years, Bill Creveling has found great pride in assisting individuals with their financial and retirement planning needs. His extensive experience with company and personal retirement plans, Social Security retirement benefits, retirement income planning, and investment portfolio allocations provides the knowledge necessary to map out a thorough retirement strategy that successful retirees depend on. He places high value on client relationships and considers them the backbone of the practice.

Bill holds a CERTIFIED FINANCIAL PLANNER™ certification from the College of Financial Planning located in Denver, Colorado. He also holds a Chartered Retirement Planning CounselorSM certification from the College of Financial Planning. Bill is a graduate of Bridgewater College with a bachelor’s degree in business administration and economics. He holds FINRA Series 7 (General Securities Representative), Series 6 (Investment Company Products/Variable Contracts Representative), Series 63 (Uniform Securities Agent State Law), and Series 65 (NASAA-Investment Advisors Law) registrations through LPL Financial and is registered to conduct business in 28 states across the U.S. and the District of Columbia.

Bill lives in Stephens City, Virginia, with his wife of 38 years. They are proud of their daughter and son-in-law who work in the field of social work. Outside of the office you will find Bill spending time with his family, offshore fishing in North Carolina on his boat, exercising, and enjoying the beach.